Since 2014, we've helped businesses build and operate remote teams. We started in e-commerce, with live chat and customer service teams. Over a decade of growth, we evolved to now provide AI-empowered Specialists (humans!) that help a wide range of businesses with tasks in sales, marketing, project management, EA support, and more. Here's our story, so you understand who we are and how we'll create success, together.
The idea for HelpFlow started in 2014, when our CEO was running marketing for brands and started testing live chat on his Clients websites. Conversion rates increased, but staffing live chat full-time was challenging for clients.
HelpFlow was born as a solution to this problem, providing 24/7 live chat agents to assist visitors and drive sales. Through a hands-on and methodical partnership with clients, we quickly grew to over $1M in annual revenue.
We grew this partnership with clients into a fully managed CX operation service. With a focus on improvements across the entire CX operation (not just providing agents), we were able to drive over $500M in CX revenue for our clients.
But as a tech forward company, we began pursuing AI driven solutions for our clients in 2021. We saw the potential for AI and used our technical experience to build automated solutions across much of the CX process.
Our clients saw the value of our AI capabilities, and continuously asked for support on areas outside of CX (and even outside of eCommerce, the industry we grew up in).
This began the next decade of journey, with AI...
As a tech-forward company, we had always invested heavily in technology and R&D projects. With AI, we tested our first chatbot in 2020, built prototypes with each new OpenAI release since 2022, and even launched a "team of AIs" to automate entire parts of our business in 2023.
This future focused mindset is what led us to create what has become GuideLayer® - a technology and methodology. Rather than replace humans with AI, we aim to super charge rockstar humans with the power of AI.
- Our GuideLayer® AI "Interviewers" conduct 3 to 5 minute calls with clients to create detailed project plans for tasks.
- Our GuideLayer® AI "Copilots" guide Specialists step by step through any task, whether it's general or client specific.
- Our GuideLayer® AI "Agents" automate time consuming work that would typically require hours or days - in seconds.
While others in the "outsourcing" space have been defensive against AI as a threat, we've leaned in and been building. We now have a solution that makes hiring any other remote team provider feel sort've ridiculous.
Our unique focus of combining AI with humans is the result of the amazing team we've built over the last decade. From the first few team members at launch in 2014 to the 100+ team members we collaborated with through the start of Covid in 2020, we've built this "success" together.
As we aggressively move into this era of AI, we look forward to expanding our impact. For our clients, we look forward to providing exponentially more value with the power of the technology we've built across many more businesses. For our team, we look forward to significant growth and development - in size, skills, and experiences.
If this resonates, reach out. Let's build success, together.
We've always focused on being partners with clients, operating as an extension of their team. Any company can hire low cost outsourced teams for routine tasks. But if you're looking to build a high performing and innovative remote team, we're the partner for you.
There is always a way to succeed. We find that way by methodically designing the path forward, and redesign as needed to ensure success.
Failure results from lack of clarity and ownership. We define success clearly, and ensure everyone involved owns their role in achieving success.
Success is achieved by doing your best, while constantly bettering yourself. We always learn, innovate, and improve to consistently level up.
We don't think of our Clients as "accounts", and our Clients don't think of us as a "vendor". We are Partners, building success together.
Our success since launching in 2014 was created by our 100s of team members.
Since launch in 2014, we've collaborated with many different partners across eCommerce and other industries. Below are a few articles we've published so you see how our experience can help you accomplish your goals.
GuideLayer® AI makes delegation seamless and execution easy. By combining Smart Staff Specialists with powerful AI, we have become the most valuable remote team provider.
GuideLayer® AI "Interviewers" turn 5 minute AI calls into comprehensive Task Briefs, with every detail of the work to be done included.
GuideLayer® AI "Copilots" combine the vast knowledge of AI with details about your business, to guide the work of Specialists.
GuideLayer® AI "Agents" automate large portions of human work, including prospect research, compiling content, and more.
Since 2015, we've helped eCommerce brands drive more revenue, increase lifetime value, and create great customer experiences. In line with our value of Partnership with clients, you can learn below about our journey, how we think and how we operate. From there, you will know if we're the right partner to create your success, together.
The idea for HelpFlow started in 2015, when our CEO was running marketing for brands and started testing live chat. Conversion rate increased, but staffing live chat full time was difficult for clients.
HelpFlow was born as a solution to this problem, providing 24/7 live chat agents to help visitors and drive sales. Through hands on and methodical partnership with Clients, we quickly grew to over $1M in annual revenue.
Now, after nearly a decade and $500M+ in CX client revenue, we provide fully managed CX Operations. If you want to drive revenue, increase lifetime value, and leverage the power of AI to level up, we're the partner to work with.
After seeing that brands could drive significant conversions by having live chat agents available 24/7, our CEO hired our first Agent and HelpFlow began.
Working closely together, they created the initial done for you live chat service, rapidly iterating on the process, technology, and teamwork needed to represent clients well.
With a keen focus on crafting a great culture, the company grew to 25+ team members very quickly. With the support of mentors, the CEO built a robust leadership structure and made a few key management hires with experience scaling a customer service operation like HelpFlow.
By 2019, HelpFlow had grown significantly and was in a position to continue to scale rapidly. Then Covid hit...
By 2020, HelpFlow had 100+ Clients, 100+ employees, and an operations and management routine that empowered the team to create success for clients consistently.
Then the Covid Pandemic hit. While many companies struggled, HelpFlow was able to grow significantly. This growth was the result of a strong company culture, effective management that was ready to be battle tested, and a bit of luck being well positioned for eCommerce Covid growth.
Now, years later we're in an era of AI disrupting how customer service is done. But rather than flounder, HelpFlow is again at the forefront - helping clients leverage AI in CX.
Our teams are more efficient than ever, our clients are able to drive more revenue and increase customer lifetime value, and we continue to go deeper with our clients in partnership to drive success, together.
We've always focused on being partners with clients, operating as an extension of their team. Any company can hire low cost outsourced agents for routine tasks. But if you're looking to build a high performing, innovative, and connected CX team, we're the partner for you.
There is always a way to succeed. We find that way by methodically designing the path forward, and redesign as needed to ensure success.
Failure results from lack of clarity and ownership. We define success clearly, and ensure everyone involved owns their role in achieving success.
Success is achieved by doing your best, while constantly bettering yourself. We always learn, innovate, and improve to consistently level up.
We don't think of our Clients as "accounts", and our Clients don't think of us as a "vendor". We are Partners, building success together.
Our success over nearly a decade was created by 100+ rock star team members.
With nearly a decade of experience, we've built deep partnerships with some of the biggest names in eCommerce. Below are a few articles we've published so you see how our experience can help you accomplish your goals.
We embrace AI while others see fear. We cut through the noise of a crowded marketplace, providing clear and actionable AI solutions that are easy to understand and implement. We achieve this by following these three core principles:
We are builders with a deep understanding of AI. This enables us to drive results with a new technology.
We choose the best AI platform per Client, use case, and tech stack - not per partnership or referral fee.
AI can replace human processes when you architect and manage it similarly to how humans work.