Because 24/7 live chat helped simplify complex product selection and narrowed down the customer’s search, this lighting company achieved double-digit Revenue Impact every month.

Executive Summary
Executive Summary

Strategy 1: Simplify Complex Product Selection


- By setting out to engage with interested browsers on the client’s website.
- By engaging with visitors across the client’s entire website—including at checkout, in their cart, on product pages, about us pages, and more. HelpFlow was able to quickly guide visitors to the right landing pages down the sales funnel.
- HelpFlow found that when customers were able to narrow down their search, they were more likely to convert and more likely to spend more.
Strategy 2: Abandoned Cart Recovery
As a result, HelpFlow agents can reach out to shoppers before they begin to abandon your site (i.e. 1-2 steps before) in order to answer questions, re-engage shoppers, and prevent abandoned carts.

Onsite, HelpFlow tracks checkout behavior for those with abandoned carts and takes action to engage.
And because this particular client was already deploying emails and ads to recover abandoned carts, HelpFlow used a simple 1-click live chat with a call to action.
This customer’s Google Analytics data showed that:
- 3,968 customers per month began to check out but didn’t complete a purchase
- 70% of those customers moved beyond checkout all the way to the payment page but still fail to complete a purchase
Using this data, potential revenue impact was determined using AOV and a conversion rate of 3% for those who began to check out. And 5% for customers who made it to the payment page.
The Results: Exceeding Expectations







Revenue Impact

New Sales

Average Order Value (AOV)

Conversion Rate
The Results: Exceeding Expectations







Revenue Impact

New Sales

Average Order Value (AOV)

Conversion Rate
HelpFlow: Your 24/7 Live Chat Team
- 10-30% More Sales: Adding live chat to a website that already has quality traffic producing sales typically increases conversion rate 10-30%.
- Lower Cost Per Sale: By increasing your conversion rate without increasing ad spend or traffic, your cost per lead or sale drops significantly.
But eCommerce is a 24-hour industry. Shoppers are online browsing your site 24/7.
Work browsers, midnight browsers, Sunday afternoon shoppers—these are a core part of any online store’s primary audience.
And without a live chat team to re-engage these users, answer their questions, and drive them to purchase, you run the risk of leaving money on the table.
This client was doing just that until HelpFlow came into the picture.
Now, HelpFlow live chat agents are driving profitability for this lighting superstore by knowledgeably answering questions, narrowing the customer search, increasing AOV, minimizing cart abandonment rates, and creating a 28X revenue impact.

Let HelpFlow Do the Same for You